anette collins / Director, International Artist Services / the orchard / uk
Anette Collins is the Director, International Artist Services at The Orchard, the industry’s leading independent music distribution and label services company operating in 40+ territories worldwide. In this role, Anette drives global campaigns for a range of artists including Jorja Smith, dodie, and Skepta, among others. Prior to The Orchard, after relocating to London from Norway, Anette oversaw Cooking Vinyl's international department for several years, running global campaigns for the likes of The Prodigy, Marilyn Manson, Dolores O'Riordan, The Cranberries, Underworld, Billy Bragg, The Charlatans and Passenger, to name a few.
Anette started her career in her native Norway, first at EMI and then heading up the PR department for the then brand new MCA Norway team, which subsequently grew into Universal Music. In this position, she focused on launching local PR campaigns for No Doubt, Blackstreet, Beck, Aqua, The Stone Roses, Weezer and Counting Crows.